Our Story


( lī-min ) - hanging out doing a whole lot of nothing.

The Limin’ brand celebrates the laidback, carefree spirit of the Caribbean.  With a postcard-worthy backdrop of clear turquoise waters and powdery white sands, the islands are an idyllic paradise to simply sit back, slow down and unwind.  The expression originated in the Caribbean and still resonates there, but Limin’ is far more than a product or spot on the map. It’s a state of mind and a way of life.  Welcome to the Limin’ lifestyle

We wish to share our love for warm destinations, endless summer days, swaying palm trees and living on “island time.” Slowing down to enjoy life with friends and family makes life worth living.  When we say doing a whole lot of nothing, we mean focusing on the positive, living life to the fullest and finding paradise, wherever you are.

From apparel and tumblers to beach towels and dry bags, the Limin’ brand wants to be a part of your next adventure and to be the reminder you bring back home!

“Whether you’re kicking back on the beach, boating off the coast of anywhere, or just stuck on island time, you’re Limin’ and it sure feels good.” 

– Jason Caraway, founder of Limin’  #gonelimin

Check out the song that inspired it all!

Apple Music